This vibrant palette is friendly and approachable which aligns with Edmunds' clean and modern interface elements. As part of the global updates to simplify the color palette and better reflect the brand, below makes up the RGB, CMYK and Pantone colors for our style guideline. Colors can also be set at shades of 25%, 50% and 75%.
Primary Blue
#0072BC
C:100 M:45 Y:0 K:10
Pantone 2945 C
USAGE: Main buttons, CTAs, Text links
Secondary Blue
#00AAFD
C:70 M:10 Y:0 K:0
Pantone 2925 C
USAGE: Global navigation elements, Drop down arrows, Dynamic actions, Hover states
Green
#58A200
C:70 M:0 Y:100 K:9
Pantone 362 C
USAGE: Pricing (PP, TCO, incentives, calculators), Lead buttons, Special Offers
Yellow
#FFCC32
C:0 M:10 Y:100 K:0
Pantone 109 C
USAGE: Specs and info, Browse by, Research, Compare vehicles, Features
Orange
#FF6633
C:0 M:61 Y:97 K:0
Pantone 158 C
USAGE: Research, Secondary buttons, Inventory and results, Ratings listing
Primary Red
#BF2D37
C:0 M:100 Y:79 K:20
Pantone 187 C
USAGE: Editorial, Buying guide, Auto shows
Alert Red
#FF1929
C:0 M:97 Y:100 K:0
Pantone 485 C
USAGE: Message and form errors, negative actions, etc.
Dark Grey
#333333
C:33 M:3 Y:0 K:90
Pantone 433 C
USAGE: Page headers, Main body copy
Secondary Dark Grey
#555555
C:23 M:2 Y:0 K:77
Pantone 432 C
USAGE: Section headers, Secondary editorial, Social, Car news, Best cars list
Mid Grey
#999999
C:5 M:0 Y:0 K:45
Pantone 430 C
USAGE: Global navigation drop down
Light Grey
#CCCCCC
C:3 M:0 Y:0 K:32
Pantone 429 C
USAGE: Main Dotted and Solid hairlines
Secondary Light Grey
#E5E5E5
C:2 M:0 Y:0 K:18
Pantone 428 C
USAGE: Container Stroke and Solid hairlines
Tertiary Light Grey
#F2F2F2
C:0 M:0 Y:0 K:11
Pantone 427 C
USAGE: Background colors, Buttons
White
#F2F2F2
C:0 M:0 Y:0 K:11
Pantone 427 C
USAGE: Background colors, CTAs